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Product Discovery: Systematic Review of Qualitative Customer Evidence

Turning scattered customer insights into actionable product opportunities is a common challenge for product teams. This prompt guides product managers, analysts, and innovation leaders through a rigorous process that transforms qualitative evidence—like interviews or support cases—into clearly defined problem areas and prioritized opportunities. By requiring concrete evidence and logical checks at each step, it ensures that only substantiated insights inform the final discovery decision document. The result is a practical, structured foundation for further product decisions, while avoiding unsupported assumptions or overreaching claims.